In today’s (flash back) video from six years ago I take a prospect bookkeeper/accountant from Craigslist and turn them into a paying client.

This tactic is timeless and demonstrates a wonderful alternative to what I’m unfortunately seeing today from far too many younger freelancers.

Instead of building a relationship based on demonstrating a pain that someone you don’t know is having, and how they can solve it…many freelancers try to take a shortcut and jump right into spamming a stranger with a pitch.

That’s NOT gonna work.

But the tactic I show you here DOES work, and is TIMELESS, whether your prospects are on Craigslist, have a website, or on other Social Networks like LinkedIn.

The first step is to give this person a call and see whether I can help them to see the problems with their current process, from the viewpoint of the very customers they are trying to attract.

I want to not only see how they handle a typical customer inquiry, but also show them the things that a typical customer really would like to know when browsing their Craigslist ad.

This is what I call “holding up a mirror” to their business process.

It’s an incredibly effective selling technique, because my prospect usually pre-frames all of their own problems in the course of answering my questions.

Next, I offer a humorous (human) suggestion that I found something wrong with the way they were doing things. I try to not make it sound too critical, but instead more like a friend who is helping them out.

Finally, I suggest that I already have a bunch of other ideas on how I could easily “fix” these problems and more, and if they wanted, I would be happy to share my ideas for free via email.

After asking for an email address, I draft a simple outline and also suggest that it would ultimately be easier (and more cost effective) to have me do these “hands-on” with the prospect via a Zoom call for a small fee.

You can see an example of how this works even today at

Want to know the proven recipe and process for launching your powerful online business today with WordPress?